How Parties have Adapted to Change – Cadre Party
How Parties Have Adapted to Change – The Mass Membership Party
How Parties Have Adapted to Change – The Catch-All Party
How Parties Have Adapted to Change – The Cartel Party
Theories of Party Systems -The Frozen Party System
Theories of Party Systems – The Downs Model
Theories of Party Systems – Satori
How do voters decide who to vote for
How do voters decide who to vote for – The Michigan Studies
How do voters decide who to vote for – Social Class
How do voters decide who to vote for – Partisan Dealignment
Electoral Geography of Great Britain
Electoral Geography of Great Britain – Conservatives
Electoral Geography of Great Britain – Labour
Electoral Geography of Great Britain – Liberals
Electoral Geography of Great Britain – Plaid Cymru
Electoral Geography of Great Britain – SNP
Electoral Geography in Great Britain – UKIP
Electoral Geography of Great Britain – Green Party
Electoral Geography of Great Britain – Respect
Electoral Geography of Great Britain – BNP
General Election Campaign – Choosing the Date
General Election Campaign – The Media
General Election Campaigns – Three types of Media
General Election Campaigns – Opinion Polls
General Election Campaigns – turn-out
Why did people vote the way they did – Social Class
Why did people vote the way they did – Housing Tenure
Why did people vote the way they did – Age
Why did people vote the way they did – Gender
Political scientists have developed a range of theories to decide how voters choose which party to vote for.
These naturally overlap with the theories of parties and party systems, as party strength depends on gaining votes and the patterns of competition between parties is designed to influence the voters.
Nevertheless, it helps to look at the problem from the side of the voters, although it is not easy, as all sorts of factors may affect the voters when they go into the polling booth (or increasingly fill in their postal vote at home) and it may be difficult even for the voter to work out which is the most important.