HOME : UNIVERSITY 18 YRS

What are Parties for

How Parties have Adapted to Change – Cadre Party

How Parties Have Adapted to Change – The Mass Membership Party

How Parties Have Adapted to Change – The Catch-All Party

How Parties Have Adapted to Change – The Cartel Party

Describing Party Systems

Theories of Party Systems -The Frozen Party System

Theories of Party Systems – The Downs Model

Theories of Party Systems – Satori

The New Party System

How do voters decide who to vote for

How do voters decide who to vote for – The Michigan Studies

How do voters decide who to vote for – Social Class

How do voters decide who to vote for – Partisan Dealignment

Single Member Constituencies

Electoral Geography of Great Britain

Electoral Geography of Great Britain – Conservatives

Electoral Geography of Great Britain – Labour

Electoral Geography of Great Britain – Liberals

Electoral Geography of Great Britain – Plaid Cymru

Electoral Geography of Great Britain – SNP

Electoral Geography in Great Britain – UKIP

Electoral Geography of Great Britain – Green Party

Electoral Geography of Great Britain – Respect

Electoral Geography of Great Britain – BNP

General Election Campaign – Choosing the Date

General Election Campaign

General Election Campaign – The Media

General Election Campaigns – Three types of Media

General Election Campaigns – Opinion Polls

General Election Campaigns – turn-out

Why did people vote the way they did – Social Class

Why did people vote the way they did – Housing Tenure

Why did people vote the way they did – Age

Why did people vote the way they did – Gender

Why did people vote the way they did – Ethnicity

The result and government formation

University 18 Yrs + | Parties and Voting

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UK General Election Campaign – The Media

The impact of the media on people’s attitudes is much debated. Attention has often focussed on the media’s ability to change people’s views by the way they ‘frame’ issues.

An election campaign is probably too short to do this effectively but the treatment of topics and party leaders over a longer period of time is important.

Pippa Norris divides media impact into three types:-

Agenda setting, by choosing which issues to cover and in what way

Persuasion, by influencing voters’ perceptions of the parties and their leaders. 1983 is the best example when, partly because of the difference in the qualities of the parties’ management of the media, Margaret Thatcher was shown in a few appearances in front of cheering crowds and Michael Foot was shown walking along deserted streets or being heckled from small groups of voters

Mobilization, by encouraging people to take an interest in the campaign and its issues and so increasing turnout, or depressing it, if the media present an election as boring, with little difference between the parties, or a foregone conclusion (British Politics Vol 26 No 1, 2006)