How Parties have Adapted to Change – Cadre Party
How Parties Have Adapted to Change – The Mass Membership Party
How Parties Have Adapted to Change – The Catch-All Party
How Parties Have Adapted to Change – The Cartel Party
Theories of Party Systems -The Frozen Party System
Theories of Party Systems – The Downs Model
Theories of Party Systems – Satori
How do voters decide who to vote for
How do voters decide who to vote for – The Michigan Studies
How do voters decide who to vote for – Social Class
How do voters decide who to vote for – Partisan Dealignment
Electoral Geography of Great Britain
Electoral Geography of Great Britain – Conservatives
Electoral Geography of Great Britain – Labour
Electoral Geography of Great Britain – Liberals
Electoral Geography of Great Britain – Plaid Cymru
Electoral Geography of Great Britain – SNP
Electoral Geography in Great Britain – UKIP
Electoral Geography of Great Britain – Green Party
Electoral Geography of Great Britain – Respect
Electoral Geography of Great Britain – BNP
General Election Campaign – Choosing the Date
General Election Campaign – The Media
General Election Campaigns – Three types of Media
General Election Campaigns – Opinion Polls
General Election Campaigns – turn-out
Why did people vote the way they did – Social Class
Why did people vote the way they did – Housing Tenure
Why did people vote the way they did – Age
Why did people vote the way they did – Gender
This page looks at the 2010 UK General Election as an example.
In 2010, the Conservatives beat Labour by 45% to 24% among those who owned their house outright and 39% to 28% among owner occupiers who still had a mortgage.
Labour won by 47% to 24% amongst those in social housing (the category would previously have been council housing but much of the stock is now run by housing associations).
These figures are clearly related to social class but Labour does better with people in social housing than it does with working class owner occupiers.
The Conservatives won those in private rented housing by 35% to 29%, whereas Labour normally won this group. This may reflect the wider range of people going into private rented housing, given the problems of house prices, but it does seem that Labour has been failing to appeal to this group in the last two elections.
