How Parties have Adapted to Change – Cadre Party
How Parties Have Adapted to Change – The Mass Membership Party
How Parties Have Adapted to Change – The Catch-All Party
How Parties Have Adapted to Change – The Cartel Party
Theories of Party Systems -The Frozen Party System
Theories of Party Systems – The Downs Model
Theories of Party Systems – Satori
How do voters decide who to vote for
How do voters decide who to vote for – The Michigan Studies
How do voters decide who to vote for – Social Class
How do voters decide who to vote for – Partisan Dealignment
Electoral Geography of Great Britain
Electoral Geography of Great Britain – Conservatives
Electoral Geography of Great Britain – Labour
Electoral Geography of Great Britain – Liberals
Electoral Geography of Great Britain – Plaid Cymru
Electoral Geography of Great Britain – SNP
Electoral Geography in Great Britain – UKIP
Electoral Geography of Great Britain – Green Party
Electoral Geography of Great Britain – Respect
Electoral Geography of Great Britain – BNP
General Election Campaign – Choosing the Date
General Election Campaign – The Media
General Election Campaigns – Three types of Media
General Election Campaigns – Opinion Polls
General Election Campaigns – turn-out
Why did people vote the way they did – Social Class
Why did people vote the way they did – Housing Tenure
Why did people vote the way they did – Age
Why did people vote the way they did – Gender
Although the dominant political science view is that social factors are not the main determinants of voting any more, there are significant variations in the groups that support the parties and this data will tell the parties which groups they need to win over next time:
Opinion polling uses six grades derived from the National Readership Survey.
In 2010 the Conservatives led Labour by 39% to 27% in the middle class groups (roughly similar with ABs and C1s) and by 37% to 29% among the C2s, while Labour led among the DEs by 40% to 31%. The Liberal Democrat vote was about 20% throughout but higher amongst ABs than the other groups. Several points follow from this, especially if we compare the changes from October 1974 and 1992 which were also closely fought elections:-